IO Indie Superboost: Influencer Marketing for Video Games
Wednesday, October 16 @ 10:00 AM PDT
This will be held online and it’s free of charge for DigiBC members
RSVP: https://www.eventbrite.ca/e/indie-superboost-influencer-marketing-for-video-games-with-krysta-yang-tickets-1035227191397
A 15-year veteran of the video game industry, Krysta has held a variety of roles at Nintendo of America. Most recently, she was the Sr. Manager of Creator Relations & Original Content where she developed a robust paid and earned creator marketing program from the ground up. She also launched a variety of original content initiatives including an Instagram channel dedicated to reaching women – growing the channel to over 120K followers in less than six months. Throughout her career at Nintendo, she’s also led several high-profile communications campaigns including the launch of Nintendo Switch, driving significant media coverage and social conversation for the product. Krysta was also the global marketing lead for Super Smash Bros. Ultimate, overseeing all marketing efforts for the game.
- The ISB program focuses on collaboration and transparency, encouraging all participants to ask questions, engage with speakers, attendees, and contribute their opinions and expertise.
- Associations in the CIAIC receive free admission to all ISB events: DigiBC, Digital Alberta, SaskInteractive, New Media Manitoba, Interactive Ontario, La Guilde du jeu vidéo du Québec, Interactive Society of Nova Scotia or Videogames PEI