Kay Wong-Alafriz

CFO, Kabam

Kay is an experienced, high integrity strategic partner bringing a broad array of finance and operations experience to bear in helping public and private companies achieve corporate objectives. She serves as the CFO, and Head of User Acquisition, Data Science & Analytics, Legal and Asset Infrastructure teams at Kabam, Inc., a subsidiary of Netmarble Corporation.

Kay is passionate about championing a collaborative, operational approach for the finance function that leverages technology and data to drive decision making. She is responsible for financial and operational leadership post-acquisition and to help set Kabam on a strong footing for continued growth. Kay’s expertise includes corporate development and financing, international and cross-border expertise, regulatory and compliance, operations and risk management.  She is also an experienced board member, skilled in the dynamics of both private and publicly listed companies.

Our Executive Office Staff

2023-24 Board of Directors

Alex Grimbley

Franchise Strategy Director & Executive Producer, The Coalition (Microsoft)

The Latest

2025 DigiBC Member Highlights

Our member companies across animation, VFX, video game, and XR accomplished amazing things in 2025. Check out a few of the highlights!

Full Indie Meetup: October 2025

October 7: Come meet and mingle with fellow Vancouver indie game developers at Microsoft's Vancouver office. Play demos, and get feedback!

Inside Signals 2025: The Artists, the Vision, and the Innovation Behind Vancouver’s Premiere Creative Tech Event

What happens when a facial expression feeds an AI creature, a city becomes sentient, or a whispered dream explodes into immersive 3D light forms? Signals 2025 invites you to find out.

Kabam’s GameChanger Scholarship (apply by October 15)

This year, Kabam is focusing on supporting the next generation of talent in the video game industry by highlighting students pursuing art and design. Their goal is to empower students and provide them with the resources they need to pursue their passions.