Alex Grimbley

Franchise Strategy Director & Executive Producer, The Coalition (Microsoft)

Alex originates from the UK where he worked for IBM in a management consultancy after graduating in Management Sciences. He now has 16 years experience working on some of the biggest gaming franchises, and moved to Vancouver in 2008 to work on the Need for Speed and FIFA franchises at Electronic Arts. He then joined The Coalition in 2016 as executive producer for publishing and live products, and recently took the role of strategy director for the Gears of War, bringing together all aspects of the brand and business to further franchise growth. In addition to product roles, Alex is the executive sponsor of the Women in Gaming group at the studio, and he is passionate about product quality and building teams that reflect the diversity of our players.

Our Executive Office Staff

2023-24 Board of Directors

Alex Grimbley

Franchise Strategy Director & Executive Producer, The Coalition (Microsoft)

The Latest

[Applications Open] Opportunities at G-STAR 2025 (Nov 13-15, South Korea)

Trade and Invest BC is pleased to invite BC video game companies that are seeking opportunities to expand in South Korea and internationally to G-STAR 2025. Apply by September 7.

IGB Sessions: How to Fund, Publish & Run an Indie Studio (Sept 17-18, 2025)

Delve into key topics on game funding, startup studio challenges, and growth strategies — each session is designed to guide you on the journey to successfully launching your game and building your studio.

Canadian Games Steam Sale (July 1-8)

Celebrate indie creativity from coast to coast and discover more than 300 games made in Canada! 🇨🇦

LEVEL UP: Video Game Tools for Performing Artists (Apply by July 4)

Developed in collaboration with re:Naissance Opera, DigiBC and Alex Coulombe (Agile Lens), this hands-on intensive is about making cutting-edge digital tools more accessible to IBPOC creators and artists working in live performance.