Alex originates from the UK where he worked for IBM in a management consultancy after graduating in Management Sciences. He now has 16 years experience working on some of the biggest gaming franchises, and moved to Vancouver in 2008 to work on the Need for Speed and FIFA franchises at Electronic Arts. He then joined The Coalition in 2016 as executive producer for publishing and live products, and recently took the role of strategy director for the Gears of War, bringing together all aspects of the brand and business to further franchise growth. In addition to product roles, Alex is the executive sponsor of the Women in Gaming group at the studio, and he is passionate about product quality and building teams that reflect the diversity of our players.